Digital Marketing Manager – Hyderabad

Experience:           6+ years (with at least 3 years on PPC) Education:             PGDM, MBA or B.Tech. Prior experience managing a Digital practice with hands-on and verifiable delivery in the following areas:

• Areas:  PPC/Adwords, SEO, Social Media, Email, Content  Marketing, Remarketing, Web Design
• Tools:  Ahrefs, MOZ Tools, Ad Serving Platforms,  Google Analytics, Google Search Console, MS Excel
• Excellent communication and comprehension skills
• Ability to translate business goals into Digital directives
• Must have a proven track record complementing the overall Marketing strategy on the digital front

• Consolidate all of the Digital Marketing efforts for Urbanrise complementing the overall Marketing strategy.
• Managing digital marketing agencies for PPC, SEO and Social Media campaigns.
• Coordination with internal digital team for all digital and social media initiatives.
• Build a framework to track insights, report, and analyze website analytics for PPC initiatives and campaigns.
• Continually improve landing page optimization with internal team, keyword research, link building and content refresh and attain overall SEO maturity and reputation.
• Responsible for the lead generation activities and campaign budget spend with measurable ROI.
• Social Media Marketing outreach including but not limited to Facebook, Twitter, LinkedIn, YouTube, etc.
• Integrate Digital Marketing data with corporate wide business functions.
• Perform competitor research & gather actionable intelligence.